![]() So far, product uptake has been strongest among growth businesses earning £500k per annum and up.įractal is a platform for managing private company data. In the UK alone, that’s around 5.2 million small businesses. Our target customers are SMEs that don’t have a financially qualified person on staff and who often rely on their accountants and relationship managers at banks to help them manage their finances. We are also incredibly fortunate to have some of the best advisors in the technology and fintech industries, including Google’s former VP of Engineering Nelson Mattos, former CMO of Sage, Amanda Jobbins, and Ebay’s former Chief Strategy Officer Michael van Swaaij. In 2015, we received £800,000 in seed funding from Lifeline Ventures, Seedcamp, iHorizon and Ace & Company. ![]() Fractal was founded in 2014 and we bootstrapped for over a year. In Europe the linguistic barrier and cultural specificities of each country require careful localization work, from translating the app into each local language, to adjusting our product to the legal environment of each country. Scaling is one of the biggest challenges. We’ve all been entrepreneurs before, and now want to use our knowledge and expertise to give back to the community.įrom the idea to the actual launch, what were the biggest challenges so far and how do you finance yourself? The CTO and I used work together at Google, where he was a tech lead and senior engineer the financial gurus in the business have known each other attending lycée Louis-le-Grand and business school at HEC, and the head of design have been friends since he attended Central Saint Martins and the LSE in London. The founding team has known each other for over a decade. That’s what prompted me to launch Fractal in 2014. Because of this, many financial decisions are made in haste, and without understanding the impact on the business. Working closely with startups and entrepreneurs in my previous roles, I realized that one of the main growing pains for small businesses is having to make strategic financial decisions when they don’t yet have the means to employ a financial expert on staff. How did the idea for Fractal come about and how did you meet the other founders? We are using technology to give people access to sophisticated financial analysis, transforming the way businesses manage their cashflow and capital requirements. We are working to create the ultimate artificial intelligence for financial decision making. ![]() Fractal essentially codifies the brains of CFOs into an app, leading to smarter financial decisions for startups, and small and medium-sized businesses. Fractalis an automated financial assistant for SMEs. One of my passions is mentoring startups at early-stage incubators like Seedcamp, Level39 and Founders4Schools. I serve on the board of several companies and am a trustee at SVC2UK. I have also worked in media at Viacom built an early e-commerce platform as Founder of Degrees of Separation and been a trader at RBC Capital Markets. I’ve held leadership roles at Google in Business Development and Partnerships. I’m originally from Canada but I’ve been living in Europe for over a decade. I’m Nick, one of the founders and CEO of Fractal. Please present yourself and your FinTech company Fractal for our readers! Fractal: We are working to create the ultimate artificial intelligence for financial decision making.
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