![]() The admission that it is closing its own data centers down is one which Amazon will no doubt capitalize on, luring other customers to follow Zynga’s example. Co-founder Mark Pincus returned as CEO in April 2015, replacing Don Mattrick, promising that cost-cutting and better games would get it back on track. As Zynga now sets up at least 1,000 servers to run 24/7 this commitment is not impossible to achieve. This is as they usher their users to a more stable, reliable and speedy gaming experience through zCloud. Now, realization has dawned that the data centers aren’t delivering what they promised. Zynga now refers to Amazon as a four-door Sedan while they are a high-priced sports car. In early 2011, 80 percent of its users were on Amazon, but by the end of 2011 this had changed to 20 percent. The company floated on the stock market, and promised that it would spend up to $150 million on infrastructure.īut it never quite left Amazon, using a hybrid cloud structure it called “zCloud”, that used various technologies including the CloudStack platform, XenServer and the KVM hypervisor to shift loads between the two environments. within six weeks, it had 10 million users, and after five months there were 25 million people using it - and annoying all their friends with invitations to join the (so-called) fun.Īmazon allowed Zynga to expand by putting its infrastructure onto its Elastic Compute Cloud, but in 2011 Zynga decided it could do better with its own tailor-made data centers. ![]() When Farmville launched as a Facebook game in 2009, it grew rapidly. Zynga started out on its own IT equipment, but needed Amazon when it couldn’t cope with demand for Farmville - and then tried and failed to do without it. “There’s a lot of places that are not strategic for us to have scale and we think not appropriate like running our own data centers,” said Pincus.
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